BRIGHTON, June 23 — The shift is clear: a top TV executive, now in their 60s, has found themselves in a dramatically different role, stacking shelves at Waitrose. Nicky Taylor, a former freelance executive producer, has seen their career take a significant turn, now working four days a week at their local store in Brighton, manning the checkout, processing Deliveroo orders, or restocking shelves. This change is not about retirement or slowing down, but rather a means of survival.
Taylor’s career in TV spanned 35 years, with a portfolio that included producing food, travel, and lifestyle programs for notable broadcasters like the BBC, ITV, and Channel 5. They worked with beloved national treasures, including Delia Smith, Loyd Grossman, and the Hairy Bikers, traveling the world and moving seamlessly from one production to the next.
However, the writing had been on the wall for a while, with fewer TV commissions, longer gaps between projects, and the phone ringing less often. The middle ground of factual television has been hit hard by the rise of streaming and social media. As a result, Taylor’s work began to dry up, and they were forced to reinvent themselves.
It’s a stark contrast to their previous life, where they earned a substantial income and traveled the world. Now, Taylor earns in a week what they used to earn in a day, and it’s taking a toll.
They’ve even had to cancel their olive oil subscription, a small but significant change to their lifestyle. Despite the challenges, Taylor is working harder than ever, and their “third quarter” is not about winding down. They’re doing very little gardening and haven’t taken a single cruise, instead focusing on their new role at Waitrose.
The shift is clear: the television industry is changing, and those who were once at the top are now having to adapt to new realities. The trend underneath this story is one of disruption and change. The rise of streaming and social media has disrupted the traditional television industry, leaving many professionals like Taylor to find new ways to survive.
As we watch this space, it’s clear that the shift is not just about one individual, but about an entire industry that’s being forced to evolve. What’s changing is not just the way we consume television, but also the way professionals in the industry are having to adapt to new realities.
Taylor’s story is just one example of this shift, and as we look to the future, it’s clear that there will be many more stories like this. The question is, what’s next for the television industry, and how will professionals like Taylor continue to evolve and thrive in this new landscape? Watch this space, as the story of Nicky Taylor and the changing television industry continues to unfold.
With the rise of new technologies and platforms, it’s likely that we’ll see even more disruption and change in the years to come. As we look to the future, one thing is clear: the shift is here, and it’s not going away anytime soon.





